Executive Coaching and Career Management Consulting

In 2008, Liz left the security of a successful and long career with The Economist Group based in London and Hong Kong, to set up her own coaching and career management business. She juggles this with bringing up 3 young children, and has also recently trained for and completed a 250km ultra marathon across the Gobi Desert.

“Having spent many years managing teams and working alongside senior management within corporates, I feel I have an exceptionally wide set of skills and knowledge and a genuine passion achieving results.

My particular areas of interest include managing periods of growth and change in companies and coaching individuals to reach their potential. I have launched businesses and helped manage transformation and transitions in Hong Kong, London, Dehli, Shanghai, Beijing, Singapore, Brussels, and Vienna – and been involved in many restructure and downsizing exercises.  I am quick to assess a situation, get to the core of the issue and to generate ideas or enable others to find the right solutions

As a coach, I have a real passion for working with people to achieve their goals and create more fulfilling working lives, and careers. Having overcome many obstacles and achieved many personal goals in my own life, I feel I have both the hands-on skills and personal experience to help others to succeed.”

Luya Associates

"I have skills and knowledge that can definitely help you achieve your own goals"

Liz Luya, Founder

HR Consulting
Luya Associates

"Luya Associates has significant real-world experience in setting up and supporting business through periods of change"


"We can provide you with unparalleled direction and support"

executive coaching
Luya Associates

"I found Liz is easy to talk to and providing of a positive sounding board which assisted my thinking. "

Luya Associates clients come from varying industries and locations. They currently include:

- Royal Bank of Scotland

- BNP Paribas

- The Economist

- White and Case

- The Swire Group

- Lane Crawford

- Stannah Stairlifts

Industries include:


Financial Services



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