Executive Coaching and Career Management Consulting

The right team for every job

Luya Associates is headed up by Liz Luya: an experienced executive coach, with over 20 years of corporate experience in both Europe and Asia.

As a coach, Liz has a genuine passion for helping people make a difference in their own lives or the lives of others, whether at work or home, which is why she started her own coaching and career management business in 2009. Liz has a particular passion for supporting women in business and women wanting to return to business after a break.  She works with senior executives, both men and women and is consistently described as pragmatic, quick to grasp the situation and focused on getting results. She works closely with owners of SME companies providing an external coach/mentor role to enable the businesses to grow/change.

In developing her own business Liz focused on delivering what her clients need and also keeping in line with the forefront of coaching, and this has led to an extension of her business to provide online coaching, through a dedicated portal, enabling clients to access her in an online context. She is currently one of the only executive coaches in Asia providing this valuable service to both corporate and individual clients.

Liz worked for The Economist Group for many years, setting up their Asia HR function and managing the growth of their various businesses in Asia Pacific. She has extensive experience in managing HR and facilities, change management, recruitment and selection, training and development, coaching, management, starting green field sites, downsizing, restructuring and supporting the growth of businesses across Europe and Asia.

She has worked in senior management teams for many years, delivering HR solutions that not only have a direct impact on the bottom line, but also on the improvement of staff morale and organizational communications. Liz guided the global management team throughout the SARS pandemic ensuring planning, decision-making and communications were managed appropriately. She also worked on the Group’s pandemic preparedness plans.

Liz is Myers Briggs qualified and is a Results Coach (ICF accredited). She is also qualified in SHL OPQ assessments.

Liz works with a wide network of associates who add further depth of knowledge and additional resource in many areas including leadership development, coaching, management training, employee engagement.  Through this network, Luya Associates can deliver HR services across Asia and the UK/Europe. Coaching using face to face, phone and skype can be delivered anywhere in the world.

Find out more about Liz >

HR Consulting
Luya Associates

"Luya Associates has significant real-world experience in setting up and supporting business through periods of change"


"We can provide you with unparalleled direction and support"

executive coaching
Luya Associates

"I know the importance of delivering results and i can help you do just that"

Liz Luya, Founder

Luya Associates

"I found Liz is easy to talk to and providing of a positive sounding board which assisted my thinking. "

Luya Associates clients come from varying industries and locations. They currently include:

- Royal Bank of Scotland

- BNP Paribas

- The Economist

- White and Case

- The Swire Group

- Lane Crawford

- Stannah Stairlifts

Industries include:


Financial Services



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