Executive Coaching and Career Management Consulting

Expert assistance without the
corporate price tag

Practical expertise for your business, whatever the size

From managing recruitment to restructuring expertise, business expansion assistance to leadership training: when you need additional support because members of your HR team are on holiday, on maternity leave or simply too stretched, call us. Our diverse experience and high degree of flexibility means you’ll get just the expertise you need, exactly the way you need it.

Organisation design, restructure and change

Are you restructuring your business, reorganizing staff, downsizing or thinking creatively about staffing issues? Then simply hire us on a retained or part-time basis – in or out of your office. You’ll get all the invaluable experience and expertise of a HR Director working within your management team, without the expense of hiring a senior HR executive. We can help you set the direction of your business and maximize how you use your greatest asset: your people.


If you want to take on new staff, we can give you pragmatic support, helping you source recruitment suppliers, advertise for and pick the very best candidates for each post. Just tell us what you need. We have experience recruiting hundreds of people.

Ad hoc projects

Perhaps you’re looking for someone who can review your HR policies and procedures; help develop your leadership team; or support you managing an ambitious target, a tricky team, or a challenging project. We have the right people and talents to help.

Business startups and green field projects

Luya Associates has significant experience in setting up and supporting businesses through periods of growth – in Beijing, Brussels, Delhi, Hong Kong, London, Shanghai, Singapore and Vienna, with a particular focus on Hong Kong

Whether you’re a start up or a branch of an existing business looking to spread its wings, you’ll benefit from the expert services we offer. These span resource planning, setting people strategies, recruitment, and settling in new staff. We can work with you project by project, on a retained basis or as a temporary contract, as you look for permanent staff.

Luya Associates

"I have skills and knowledge that can definitely help you achieve your own goals"

Liz Luya, Founder


"We can provide you with unparalleled direction and support"

executive coaching
Luya Associates

"I know the importance of delivering results and i can help you do just that"

Liz Luya, Founder

Luya Associates

"I found Liz is easy to talk to and providing of a positive sounding board which assisted my thinking. "

Luya Associates clients come from varying industries and locations. They currently include:

- Royal Bank of Scotland

- BNP Paribas

- The Economist

- White and Case

- The Swire Group

- Lane Crawford

- Stannah Stairlifts

Industries include:


Financial Services



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